Brand Design
The previous branding lacked standout appeal in a saturated market. Our goal was to visually express Oak Iron’s core values with a versatile identity that works across both digital and physical platforms—from hard hats to websites.
For Oak Iron Construction’s rebrand, we distilled their core values—strength, honesty, and Oakland pride—into a timeless, ownable identity. The logo blends an oak leaf and ironwork using negative space to suggest a foundation. A rugged, refined palette (Iron Black, Oak Amber, Concrete Gray), slab-serif typography, and material-inspired textures reinforce durability. From web to business cards, the system avoids clichés and leans into authenticity, creating a brand that doesn’t just look strong but feels built to last.
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